The Foundation for Atopic Dermatitis, partner of Entretiens d’Avène, explains “Design Thinking in atopic dermatitis”: The patient at the heart of discussions
The 2018 Entretiens d’Avène went through an organizational shake-up. The Entretiens d’Avène that took place on June 8, 2018 in Avène on the subject of “Design Thinking in Atopic Dermatitis” gave patients a chance to speak for the first time.
Design Thinking: Introduction to Design Thinking: definition, methodology, goals.
Participants : Pr. R. Takaoka, G. Raulik Murphy, Pr. J-F. Stalder, M-A. Martincic
Design Thinking is the term used for co-creating a solution addressing a problem that has been voiced. It is the intellectual approach by designers, hence its name. It draws on collective creativity. It could be referred to as collaborative design. It aims to bring together people with an unresolved problem and various stakeholders to jointly think about a suitable solution that will address a need expressed at the outset.
Various contributors involved in the field of atopy (dermatologists, nurses, atopic patient association representatives, people involved in treating patients with atopy, and designers) came together with atopic patients in order to focus discussions on patients’ problems.
Eleven nationalities were represented for a working day.
To start the day, Dr. R. Takaoka, specialist in Design Thinking for atopic dermatitis, and Ms. G. Murphy-Raulik, designer specializing in Design Thinking, presented the basics of atopic dermatitis, the principle of Design Thinking, and the often simple and very surprising achievements resulting from this method.
Dr. J.F. Stalder and Dr. D. Guerrero highlighted the importance of therapeutic education in treating atopic dermatitis.
The latter part of the event was dedicated to workshops organized as round-table discussions, each consisting of a patient and healthcare professionals.
This unique moment allowed patients to raise the problems related to their condition and to share them with all the healthcare professionals.
Improvement in quality of life and the need for non-contradictory information relating to the overall treatment of their condition emerged as major issues for patients.
A joint effort, led by Dr. Takaoka and Ms. Murphy-Raulik, meant that everyone was able to express their creativity and agree on collective proposals.
The solutions and online support were welcomed, such as the creation of blogs for discussions between patients and the creation of a certification label making it possible to recognize sites that are a reference in terms of medical information approved by healthcare professionals with expertise in treating atopic dermatitis.
Throughout the day, news-style reports were produced with the speakers, patients, nurses and patient association representatives.
Four videos have been produced. They are currently being broadcast on the French WebTV “Fréquence médicale” and “Pourquoi Docteur” and the international “MD-fm”
These videos are available in 4 languages: French, English, Italian and Spanish.